Verdé Environmental Group
Live Build Tracker

7-Week Website Programme

Real-time progress across every phase, task and milestone.

Start: 13 Jul 2026
Launch: 31 Aug 2026
Currently in: Week 7 of 7

Key milestones

Week 1✓ Complete
Project Commencement
13 Jul 2026
Week 2✓ Complete
Design Sign-off
End of Week 2 · 26 Jul 2026
Week 4✓ Complete
All Pages Built
End of Week 4 · 09 Aug 2026
Week 5✓ Complete
Assistant + Tracker Live
End of Week 5 · 16 Aug 2026
Week 7● Live
Launch
End of Week 7 · 30 Aug 2026

Week-by-week timeline

1
Phase 1 · Week 1

Security + Link Clean-up + Design Direction — locked

Current site fully audited and hardened, toxic backlinks disavowed and filed with Google this week, sitemap and design direction agreed with Verde — emergency pathway for panicked homeowners, specification pathway for contractors, insurer wall front and centre. Week 1 closes fully complete.

100%
6/6 done
  • Done
    Project commencement & full access handover (WordPress admin, cPanel/hosting, domain registrar, Google Workspace, Search Console, Analytics 4, Business Profile, social channels)
    • Credentials vaulted in 1Password shared vault (Verde × Digital Bridge)
    • Ownership matrix documented — who holds domain, DNS, hosting, GA4, GSC
    • GSC + GA4 access verified for Digital Bridge as delegated user (not owner-transfer)
    • Baseline snapshot taken: sitemap.xml, robots.txt, current rankings, current traffic
  • Done
    Full security audit + hardening of live verde.ie (weekly safety runs start now, never stop)
    • Dual malware scan: Wordfence + Sucuri SiteCheck
    • WordPress core + all plugins + themes patched to latest
    • Admin passwords rotated, 2FA enforced on every admin user
    • Unused/abandoned admin accounts removed
    • wp-config hardened (DISALLOW_FILE_EDIT, salts rotated, DB prefix reviewed)
    • File permissions audited (644 files / 755 dirs)
    • Spam comments disabled + Akismet queue purged
    • Weekly automated safety run scheduled from Week 1 onwards
  • Done
    Toxic backlink audit — disavow file prepared AND filed with Google this week
    • Full backlink pull from Semrush + Google Search Console
    • Toxicity scoring — spam score, TLD, anchor patterns, referring-domain history
    • Manual QA of borderline domains
    • disavow.txt file drafted in Google format
    • disavow.txt uploaded to the correct Google Search Console property (verde.ie)
    • Submission timestamped and archived for the client file
    • Recrawl requested for affected URLs
  • Done
    Sitemap agreed with Verde — three pathways defined (Emergency / Specifier / Insurer)
    • Full URL tree drafted (~55 pages)
    • Emergency pathway: 2 clicks max from any page to Assistant
    • Specifier pathway: technical spec + case studies + downloads
    • Insurer wall: 14 brands, logos + approved-contractor copy
  • Done
    Design direction agreed with Verde (moodboard, type, colour, homepage anatomy)
    • Two design directions presented (safe / bold)
    • Type pairing, colour tokens, spacing scale, iconography
    • Homepage wireframe → hi-fi Figma
    • Component library seeded (buttons, cards, forms, alerts, insurer wall)
  • Done
    Original layered artwork requested from previous agency
    • Needed: source SVG/AI of the Verdé logo lockup + any icon set
    • Fallback plan: rebuild the mark from print PDF if Matrix does not release the source
    • Fallback approved by Verde — Week 2 build proceeds regardless of Matrix response
2
Phase 2 · Week 2

Data Migration + Search Research + Deep Planning

Existing verde.ie content, media, form submissions and historical SEO signals migrated across to the new staging environment without loss. Live Irish search data locked with Semrush + SerpAPI. Full information architecture, redirect map, content brief and page-by-page build plan finalised before a single production page is built.

100%
8/8 done
  • Done
    Content, media & form-submission migration from verde.ie to staging
    • Full WordPress export (WXR) taken from verde.ie + staged in isolated environment
    • Media library audited — kept, replaced, retired list produced
    • Historical form submissions exported from WPForms/Gravity to CSV + archived
    • Existing case studies and testimonials copy-lifted with client attribution intact
    • Old blog posts triaged: keep-and-improve, merge, redirect, or retire
  • Done
    Live Irish search data locked with Semrush + SerpAPI (per-page targets)
    • Semrush IE database — seed 300+ oil-spill / remediation / tank / insurance terms
    • SerpAPI live SERP snapshots for top 50 commercial-intent queries
    • Competitor gap analysis vs current top 3 IE rankers per cluster
    • Per-URL keyword target sheet (primary + 3 secondary + intent + SERP feature)
    • Search-intent tagging (emergency / research / specifier / insurer) per keyword
  • Done
    301 redirect map — every old URL mapped to its new home
    • Full URL crawl of live verde.ie (Screaming Frog)
    • Every old URL matched to closest new-URL equivalent
    • Legacy high-traffic pages prioritised (top 20 by GSC clicks)
    • Redirect map peer-reviewed before Week 7 cutover
  • Done
    Information architecture + wireframes for every page (~55 URLs)
    • Low-fi wireframes for all ~55 URLs
    • Emergency, Specifier and Insurer pathways stress-tested on wireframes
    • CTA hierarchy defined per page type
    • Form and Assistant entry points placed on every relevant template
  • Done
    Content brief written for every page (primary keyword, intent, angle, sources)
    • Primary + secondary keywords per URL (from Semrush lock)
    • Target reader (homeowner / specifier / insurer) declared per page
    • Required proof points, case studies and internal links listed
    • Word count band + Flesch reading-level target per page
  • Done
    Pillar copy written from locked Irish search data
    • Home, Oil Spill Response, Tank Removal, Remediation, Insurance Work, About
    • Written to primary + secondary keyword targets locked this week
    • Meta title + meta description + H1 + intro + FAQs per page
    • Reading level checked (Flesch ≥ 60 on homeowner pages)
  • Done
    Design sign-off with Verde (Figma review call + written approval)
    • Homepage + one inner template + Assistant UI reviewed live
    • Written sign-off captured before any page build begins
    • Any change requests logged with impact on 7-week timeline
  • Done
    Emergency Assistant escalation inbox confirmed
    ⏳ Verde escalation inbox confirmed by the client. The AI handles the visitor and dispatches the incident report (photos, Eircode, severity, transcript) to the agreed address.
    • Destination inbox for incident reports (photos, Eircode, severity, transcript)
    • Optional on-call rota for out-of-hours dispatch
    • Optional SMS/push forwarding rule if desired
3
Phase 3 · Week 3

Every Page Built (part 1 of 2)

Build begins on all ~55 pages — core, pillars, services, sectors, and every one of the 22 projects with corrected copy. Every page ships schema, llms.txt entry, AI summary, FAQs, alt text and a branded share image from day one.

100%
5/5 done
  • Done
    Core pages built (Home, About, Careers, Contact, News, Projects hub, Legal)
    • Home — Emergency / Specifier / Insurer routing above the fold
    • About — team, accreditations, insurer approvals
    • Contact — Eircode form, map, opening hours JSON-LD, Assistant entry point
    • News — WordPress-compatible article template with Article schema
    • Projects hub — filterable by sector and service
    • Legal — Privacy, Cookies, Terms, Accessibility statement
  • Done
    All service pages built — including the previously-hidden drafts
    • Oil Spill Response, Domestic + Commercial
    • Tank Removal, Decommissioning, Installation
    • Soil & Groundwater Remediation
    • Waste Classification + Hazardous Waste Removal
    • Insurance Work / Loss Adjuster liaison
    • 17 previously-hidden drafts finished, keyword-mapped, indexed
  • Done
    Sector pages built (Insurance, Commercial, Local Authority, Healthcare, Education, Domestic, Industrial)
    • Each sector: pain points, Verde credentials, relevant case studies, CTA
    • Cross-linked to matching service pages
  • Done
    Duplicate-URL problems designed out permanently (oil spill, sustainability, licensing, projects archive)
    • Canonical URL chosen per topic cluster
    • Duplicates 301'd into the canonical
    • Internal links repointed to canonical only
    • Old thin/duplicate pages removed from sitemap
  • Done
    Schema, llms.txt, AI summary, FAQs, alt text, branded OG image on every page from day one
    • JSON-LD: Organization, LocalBusiness, Service, FAQPage, BreadcrumbList, Article where relevant
    • /llms.txt at root with per-page summaries for LLM crawlers
    • Machine-readable AI summary block on every page
    • 3–6 FAQ entries per page mapped to People-Also-Ask
    • Every image has descriptive alt text (no 'IMG_1234.jpg')
    • Branded 1200×630 OG image generated per page template
4
Phase 4 · Week 4

Every Page Built (part 2 of 2)

All 22 projects rebuilt with correct copy (Trinity College and Meta HQ blurbs fixed). 94kWp commercial solar flagship moved off its 'residential' URL. Full 301 redirect map built alongside so no old URL is lost.

83%
5/6 done
  • Done
    All 22 projects rebuilt with correct, verified copy + CaseStudy schema
    • Copy verified with Verde project lead per case study
    • Trinity College + Meta HQ blurbs corrected
    • Sector, service, scale, outcome captured on every card
    • CaseStudy / Article + ImageObject schema on each
  • Done
    94kWp commercial solar flagship moved to a commercial URL (301 in place)
    • New /projects/commercial-solar-94kwp URL
    • 301 from old /residential-solar-94kwp
    • Internal links updated to new URL
    • GSC change-of-address recorded
  • Done
    Full 301 redirect map built for every old URL (verde.ie audit → new URL)
    • Screaming Frog crawl of the current site — every discoverable URL
    • Old → new mapping approved with Verde
    • Redirects implemented at server level (not JS)
    • Redirect QA — HTTP 200/301 only, no chains, no 302, no 404
  • Done
    Media library — alt text + modern formats (WebP/AVIF) + responsive srcset across all photography
    • Every asset re-encoded to WebP + AVIF with JPEG fallback
    • Descriptive alt text written for every asset
    • srcset + sizes attributes for responsive delivery
    • Lazy-loading on all below-fold imagery
    • EXIF stripped, filenames slugified
  • Done
    Internal linking routed to the money pages (oil spill, remediation, insurance work)
    • Silo-per-cluster internal linking
    • Contextual in-copy links from articles into service pages
    • Breadcrumbs on every non-home page
    • Footer link block prioritises revenue services
  • In progress
    Draft site sent to Verde for review — revisions in progress
    • Full draft build shared with Verde for review
    • Feedback log opened — each comment tracked to resolution
    • Copy, imagery and layout revisions being applied
    • Revised pages re-issued for sign-off as they are completed
5
Phase 5 · Week 5

Emergency Assistant + Live Progress Tracker

The Verde Emergency Assistant is trained and tested against real spill scenarios. Your live progress view (this tracker) goes up so you can watch the build task by task, in plain English.

0%
0/7 done
  • Upcoming
    Assistant photo-upload + 4–5 plain question flow (tank type, amount, near a drain, smell indoors)
    • Mobile-first UI, one question per screen, huge tap targets
    • Photo upload (camera + gallery) with client-side compression
    • EXIF geolocation captured (with consent) to speed Eircode capture
    • Full keyboard + screen-reader access
  • Upcoming
    Safe immediate steps engine — what to do and what NOT to do in the next hour
    • Rule engine built from EPA + Irish Water guidance
    • Reviewed by Verde technical lead before go-live
    • Copy at reading age 12 — no jargon
    • Clear DON'Ts (don't hose it, don't cover with soil, don't smoke)
  • Upcoming
    County-by-county reporting rules — names the correct local authority + provides the number
    • All 31 local authorities mapped with environment-section contact
    • Eircode → local authority lookup
    • IFI and EPA hotline numbers surfaced when applicable
  • Upcoming
    Insurance-claim protection guidance + Verde as insurer-approved contractor (14-insurer wall)
    • Photograph everything, don't disturb, ring your insurer's claims line
    • Insurer detection — 'who's your insurer?' → surface Verde's approval with that brand
    • Claim-form language crib provided
  • Upcoming
    Complete incident report to Verde team — photos, Eircode, severity, transcript
    • Email + SMS dispatch to on-call rota
    • PDF incident report attached (photos + answers + timestamps)
    • Severity score (Low / Standard / High / Emergency)
    • Persistent record stored for insurer paper trail
  • Upcoming
    Genuine emergency → high-priority incident report dispatched to Verde
    • Trigger words + severity score flip the report to EMERGENCY priority
    • Report pushed instantly to the escalation inbox confirmed in Week 2
    • Assistant keeps the visitor safe with next-step guidance while Verde is alerted
  • In progress
    Live progress tracker (this page) published to Verde at a private URL
    • This dashboard — statuses, milestones, blockers, plain-English mode
    • Client comments captured directly on awaiting-client items
    • Weekly written status added on top of the live view
6
Phase 6 · Week 6

Parallel Run + Rehearsal

Old and new sites side by side. Verde proofs every page. Every redirect, form, phone link and the Assistant's escalation path tested. Accessibility audit passed. Launch rehearsed with instant rollback ready.

0%
0/6 done
  • Upcoming
    Old and new sites running in parallel at staging URL for direct comparison
    • Staging behind noindex + basic-auth (won't be indexed by Google)
    • Side-by-side link map published to Verde
  • Awaiting client
    Verde proofs every page (copy, images, phone numbers, addresses, legal)
    • Every page reviewed by Verde with change log
    • Change requests triaged: launch-blocker vs post-launch tuning
    • Sign-off captured in writing before launch
  • Upcoming
    Every redirect, form and contact link tested end-to-end (Screaming Frog + manual)
    • Screaming Frog full crawl — zero 404s, zero redirect chains
    • Every contact form submitted → landed in inbox + CRM
    • Every mailto: and Assistant hand-off tested from a real device
  • Upcoming
    Assistant escalation path tested against 10 real scenarios
    • 10 written scenarios (domestic tank leak, commercial spill, drain contamination, etc.)
    • End-to-end: photo → questions → advice → incident report received
    • Emergency-severity path confirmed to flag the report as urgent to the escalation inbox
  • Upcoming
    Full accessibility audit passed (WCAG 2.2 AA)
    • axe-core + Lighthouse a11y ≥ 95 on every template
    • Manual keyboard-only walkthrough
    • Screen-reader pass on NVDA + VoiceOver
    • Contrast ratios verified across full palette
  • Upcoming
    Launch rehearsal + instant rollback tested
    • Full dry-run of DNS cutover on the staging domain
    • DB + file snapshot captured immediately pre-cutover
    • Rollback runbook rehearsed — DNS revert < 5 minutes
7
Phase 7 · Week 7

Launch

Switched at a quiet hour. Every page pushed to Google and Bing. Business Profile and directories repointed same day. Site never goes dark, Google never loses a page. 30 days of post-launch support and tuning included.

0%
0/5 done
  • Upcoming
    Go-live at a quiet hour with zero downtime (DNS TTL pre-lowered)
    • DNS TTL lowered to 300s 24h before cutover
    • Cutover in a low-traffic window
    • Real-user monitoring live during and after
    • SSL/TLS + HSTS verified post-cutover
  • Upcoming
    Every page submitted to Google Search Console + Bing Webmaster + IndexNow
    • Fresh sitemap.xml submitted to GSC + Bing
    • IndexNow ping for every new URL
    • GSC URL Inspection + Request Indexing on priority pages
  • Upcoming
    Google Business Profile + all directories repointed same day
    • Google Business Profile URL updated + post published
    • Yell, Golden Pages, Yelp, Hotfrog, industry directories updated
    • NAP (name/address/phone) consistency swept across the web
  • Upcoming
    Old site kept live during transition — no Google page lost
    • Old host retained for 30 days as safety net
    • 301 map served from the new site verified again post-cutover
    • GSC coverage report monitored daily for 14 days
  • Upcoming
    30 days post-launch support & tuning (included)
    • Rankings + Core Web Vitals monitored daily
    • Content and schema tuning based on live GSC data
    • Two written check-ins in the 30-day window
    • Weekly security safety runs continue
Optional · Accelerated Delivery

5-Week Launch Option

The full Package 3 scope can be compressed into a 5-week programme on request. Delivery accelerates by running Weeks 3–4 (page build) and Week 5 (Emergency Assistant) in parallel with a larger dedicated team, extended working hours, and same-day client review cycles. An additional investment applies to cover the expanded resourcing and reduced review windows — quoted on request once Verde confirms the required launch date.

  • ✓Identical scope — nothing removed
  • ✓Dedicated build pod (design + dev + SEO in parallel)
  • ✓Same-day sign-off cycles required from Verde
  • ✓Additional investment quoted on request
Accelerated
5 weeks · POA
Request accelerated quote
The Verde Emergency Assistant

A 24/7 tool for the homeowner who finds oil under the tank at 11pm.

Oil spills are panic purchases at antisocial hours. Right now that 11pm visitor bounces or rings whoever answers. This catches every one — and makes Verde more valuable to the 14 insurers who refer work. No competitor in Ireland has anything like it.

  • ✓
    Upload a photo + 4–5 plain questions
    Tank type, rough amount, near a drain, smell indoors?
  • ✓
    Safe immediate steps
    What to do and what NOT to do in the next hour.
  • ✓
    Reporting rules — county by county
    Whether the spill must be reported and to whom, by the visitor's own local authority.
  • ✓
    Insurance-claim protection
    Photograph everything, don't disturb it, ring the insurer's line — and here's Verde as the insurer-approved contractor.
  • ✓
    Complete incident report to Verde's team
    Photos, Eircode, severity, transcript — dispatched to your escalation inbox so you contact the homeowner already knowing everything. Genuine emergencies fire as urgent, flagged reports.