Verde Build Tracker — Live Project Progress

Phase 1 · Week 1

Security + Research + Design Direction — in parallel

Current site audited and protected while we build; live Irish search data locked (Semrush); sitemap and design direction agreed — emergency pathway for panicked homeowners, specification pathway for contractors, insurer wall front and centre.

14%

1/7 done

Done
Kickoff & full access handover (WordPress admin, cPanel/hosting, domain registrar, Google Workspace, Search Console, Analytics 4, Business Profile, social channels)
- Credentials vaulted in 1Password shared vault (Verde × Digital Bridge)
- Ownership matrix documented — who holds domain, DNS, hosting, GA4, GSC
- GSC + GA4 access verified for Digital Bridge as delegated user (not owner-transfer)
- Baseline snapshot taken: sitemap.xml, robots.txt, current rankings, current traffic
In progress
Full security audit + hardening of live verde.ie (weekly safety runs start now, never stop)
- Dual malware scan: Wordfence + Sucuri SiteCheck
- WordPress core + all plugins + themes patched to latest
- Admin passwords rotated, 2FA enforced on every admin user
- Unused/abandoned admin accounts removed
- wp-config hardened (DISALLOW_FILE_EDIT, salts rotated, DB prefix reviewed)
- File permissions audited (644 files / 755 dirs)
- Spam comments disabled + Akismet queue purged
- Weekly automated safety run scheduled from Week 1 onwards
In progress
Toxic backlink audit — disavow file prepared
- Full backlink pull from Semrush + Google Search Console
- Toxicity scoring — spam score, TLD, anchor patterns, referring-domain history
- Manual QA of borderline domains
- disavow.txt file drafted in Google format
Upcoming
Live Irish search data locked with Semrush + SerpAPI (per-page targets)
- Semrush IE database — seed 300+ oil-spill / remediation / tank / insurance terms
- SerpAPI live SERP snapshots for top 50 commercial-intent queries
- Competitor gap analysis vs current top 3 IE rankers per cluster
- Per-URL keyword target sheet (primary + 3 secondary + intent + SERP feature)
Upcoming
Sitemap agreed with Verde — three pathways defined (Emergency / Specifier / Insurer)
- Full URL tree drafted (~55 pages)
- Emergency pathway: 2 clicks max from any page to Assistant
- Specifier pathway: technical spec + case studies + downloads
- Insurer wall: 14 brands, logos + approved-contractor copy
Upcoming
Design direction agreed with Verde (moodboard, type, colour, homepage anatomy)
- Two design directions presented (safe / bold)
- Type pairing, colour tokens, spacing scale, iconography
- Homepage wireframe → hi-fi Figma
- Component library seeded (buttons, cards, forms, alerts, insurer wall)
Awaiting client
Original layered artwork requested from previous agency
⏳ Verde to request source SVG from Matrix Internet.
- Needed: source SVG/AI of the Verdé logo lockup + any icon set
- Fallback plan: rebuild the mark from print PDF if Matrix does not release the source

Phase 2 · Week 2

Design Signed Off + Link Clean-up Filed

Design signed off. Disavow submitted to Google now so the clean-authority clock ticks during the build. Pillar copy written from the locked search data.

0/4 done

Upcoming
Design sign-off with Verde (Figma review call + written approval)
- Homepage + one inner template + Assistant UI reviewed live
- Written sign-off captured before any page build begins
- Any change requests logged with impact on 7-week timeline
Upcoming
Disavow file submitted to Google Search Console (Ireland property)
- disavow.txt uploaded to correct GSC property
- Submission timestamped for the file
- Recrawl requested for affected URLs
Upcoming
Pillar copy written from locked Irish search data
- Home, Oil Spill Response, Tank Removal, Remediation, Insurance Work, About
- Written to primary + secondary keyword targets from Week 1
- Meta title + meta description + H1 + intro + FAQs per page
- Reading level checked (Flesch ≥ 60 on homeowner pages)
Awaiting client
24/7 emergency phone line confirmed
⏳ Which Verde number answers out of hours? Needed for the Emergency Assistant escalation in Week 5.
- Number that genuinely rings out of hours (mobile or divert)
- Who's on call — rota if any
- SMS fallback number if the call is missed

Phase 3 · Week 3

Every Page Built (part 1 of 2)

Build begins on all ~55 pages — core, pillars, services, sectors, and every one of the 22 projects with corrected copy. Every page ships schema, llms.txt entry, AI summary, FAQs, alt text and a branded share image from day one.

0/5 done

Upcoming
Core pages built (Home, About, Careers, Contact, News, Projects hub, Legal)
- Home — Emergency / Specifier / Insurer routing above the fold
- About — team, accreditations, insurer approvals
- Contact — 24/7 line, Eircode form, map, opening hours JSON-LD
- News — WordPress-compatible article template with Article schema
- Projects hub — filterable by sector and service
- Legal — Privacy, Cookies, Terms, Accessibility statement
Upcoming
All service pages built — including the previously-hidden drafts
- Oil Spill Response, Domestic + Commercial
- Tank Removal, Decommissioning, Installation
- Soil & Groundwater Remediation
- Waste Classification + Hazardous Waste Removal
- Insurance Work / Loss Adjuster liaison
- 17 previously-hidden drafts finished, keyword-mapped, indexed
Upcoming
Sector pages built (Insurance, Commercial, Local Authority, Healthcare, Education, Domestic, Industrial)
- Each sector: pain points, Verde credentials, relevant case studies, CTA
- Cross-linked to matching service pages
Upcoming
Duplicate-URL problems designed out permanently (oil spill, sustainability, licensing, projects archive)
- Canonical URL chosen per topic cluster
- Duplicates 301'd into the canonical
- Internal links repointed to canonical only
- Old thin/duplicate pages removed from sitemap
Upcoming
Schema, llms.txt, AI summary, FAQs, alt text, branded OG image on every page from day one
- JSON-LD: Organization, LocalBusiness, Service, FAQPage, BreadcrumbList, Article where relevant
- /llms.txt at root with per-page summaries for LLM crawlers
- Machine-readable AI summary block on every page
- 3–6 FAQ entries per page mapped to People-Also-Ask
- Every image has descriptive alt text (no 'IMG_1234.jpg')
- Branded 1200×630 OG image generated per page template

Phase 4 · Week 4

Every Page Built (part 2 of 2)

All 22 projects rebuilt with correct copy (Trinity College and Meta HQ blurbs fixed). 94kWp commercial solar flagship moved off its 'residential' URL. Full 301 redirect map built alongside so no old URL is lost.

0/5 done

Upcoming
All 22 projects rebuilt with correct, verified copy + CaseStudy schema
- Copy verified with Verde project lead per case study
- Trinity College + Meta HQ blurbs corrected
- Sector, service, scale, outcome captured on every card
- CaseStudy / Article + ImageObject schema on each
Upcoming
94kWp commercial solar flagship moved to a commercial URL (301 in place)
- New /projects/commercial-solar-94kwp URL
- 301 from old /residential-solar-94kwp
- Internal links updated to new URL
- GSC change-of-address recorded
Upcoming
Full 301 redirect map built for every old URL (verde.ie audit → new URL)
- Screaming Frog crawl of the current site — every discoverable URL
- Old → new mapping approved with Verde
- Redirects implemented at server level (not JS)
- Redirect QA — HTTP 200/301 only, no chains, no 302, no 404
Upcoming
Media library — alt text + modern formats (WebP/AVIF) + responsive srcset across all photography
- Every asset re-encoded to WebP + AVIF with JPEG fallback
- Descriptive alt text written for every asset
- srcset + sizes attributes for responsive delivery
- Lazy-loading on all below-fold imagery
- EXIF stripped, filenames slugified
Upcoming
Internal linking routed to the money pages (oil spill, remediation, insurance work)
- Silo-per-cluster internal linking
- Contextual in-copy links from articles into service pages
- Breadcrumbs on every non-home page
- Footer link block prioritises revenue services

Phase 5 · Week 5

Emergency Assistant + Live Progress Tracker

The Verde Emergency Assistant is trained and tested against real spill scenarios. Your live progress view (this tracker) goes up so you can watch the build task by task, in plain English.

0/7 done

Upcoming
Assistant photo-upload + 4–5 plain question flow (tank type, amount, near a drain, smell indoors)
- Mobile-first UI, one question per screen, huge tap targets
- Photo upload (camera + gallery) with client-side compression
- EXIF geolocation captured (with consent) to speed Eircode capture
- Full keyboard + screen-reader access
Upcoming
Safe immediate steps engine — what to do and what NOT to do in the next hour
- Rule engine built from EPA + Irish Water guidance
- Reviewed by Verde technical lead before go-live
- Copy at reading age 12 — no jargon
- Clear DON'Ts (don't hose it, don't cover with soil, don't smoke)
Upcoming
County-by-county reporting rules — names the correct local authority + provides the number
- All 31 local authorities mapped with environment-section contact
- Eircode → local authority lookup
- IFI and EPA hotline numbers surfaced when applicable
Upcoming
Insurance-claim protection guidance + Verde as insurer-approved contractor (14-insurer wall)
- Photograph everything, don't disturb, ring your insurer's claims line
- Insurer detection — 'who's your insurer?' → surface Verde's approval with that brand
- Claim-form language crib provided
Upcoming
Complete incident report to Verde team — photos, Eircode, severity, transcript
- Email + SMS dispatch to on-call rota
- PDF incident report attached (photos + answers + timestamps)
- Severity score (Low / Standard / High / Emergency)
- Persistent record stored for insurer paper trail
Upcoming
Genuine emergency → straight to the confirmed phone line
- Trigger words + severity score flip UI to Call Now
- tel: link to the 24/7 number confirmed in Week 2
- Assistant continues to gather info in the background while user dials
In progress
Live progress tracker (this page) published to Verde at a private URL
- This dashboard — statuses, milestones, blockers, plain-English mode
- Client comments captured directly on awaiting-client items
- Weekly written status added on top of the live view

Phase 6 · Week 6

Parallel Run + Rehearsal

Old and new sites side by side. Verde proofs every page. Every redirect, form, phone link and the Assistant's escalation path tested. Accessibility audit passed. Launch rehearsed with instant rollback ready.

0/6 done

Upcoming
Old and new sites running in parallel at staging URL for direct comparison
- Staging behind noindex + basic-auth (won't be indexed by Google)
- Side-by-side link map published to Verde
Awaiting client
Verde proofs every page (copy, images, phone numbers, addresses, legal)
- Every page reviewed by Verde with change log
- Change requests triaged: launch-blocker vs post-launch tuning
- Sign-off captured in writing before launch
Upcoming
Every redirect, form and phone link tested end-to-end (Screaming Frog + manual)
- Screaming Frog full crawl — zero 404s, zero redirect chains
- Every contact form submitted → landed in inbox + CRM
- Every tel:/mailto: link dialled/sent from a real device
Upcoming
Assistant escalation path tested against 10 real scenarios
- 10 written scenarios (domestic tank leak, commercial spill, drain contamination, etc.)
- End-to-end: photo → questions → advice → incident report received
- Emergency-severity path confirmed to route to the 24/7 number
Upcoming
Full accessibility audit passed (WCAG 2.2 AA)
- axe-core + Lighthouse a11y ≥ 95 on every template
- Manual keyboard-only walkthrough
- Screen-reader pass on NVDA + VoiceOver
- Contrast ratios verified across full palette
Upcoming
Launch rehearsal + instant rollback tested
- Full dry-run of DNS cutover on the staging domain
- DB + file snapshot captured immediately pre-cutover
- Rollback runbook rehearsed — DNS revert < 5 minutes

Phase 7 · Week 7

Launch

Switched at a quiet hour. Every page pushed to Google and Bing. Business Profile and directories repointed same day. Site never goes dark, Google never loses a page. 30 days of post-launch support and tuning included.

0/5 done

Upcoming
Go-live at a quiet hour with zero downtime (DNS TTL pre-lowered)
- DNS TTL lowered to 300s 24h before cutover
- Cutover in a low-traffic window
- Real-user monitoring live during and after
- SSL/TLS + HSTS verified post-cutover
Upcoming
Every page submitted to Google Search Console + Bing Webmaster + IndexNow
- Fresh sitemap.xml submitted to GSC + Bing
- IndexNow ping for every new URL
- GSC URL Inspection + Request Indexing on priority pages
Upcoming
Google Business Profile + all directories repointed same day
- Google Business Profile URL updated + post published
- Yell, Golden Pages, Yelp, Hotfrog, industry directories updated
- NAP (name/address/phone) consistency swept across the web
Upcoming
Old site kept live during transition — no Google page lost
- Old host retained for 30 days as safety net
- 301 map served from the new site verified again post-cutover
- GSC coverage report monitored daily for 14 days
Upcoming
30 days post-launch support & tuning (included)
- Rankings + Core Web Vitals monitored daily
- Content and schema tuning based on live GSC data
- Two written check-ins in the 30-day window
- Weekly security safety runs continue

7-Week Website Programme

Key milestones

Week-by-week timeline

Security + Research + Design Direction — in parallel

Design Signed Off + Link Clean-up Filed

Every Page Built (part 1 of 2)

Every Page Built (part 2 of 2)

Emergency Assistant + Live Progress Tracker

Parallel Run + Rehearsal

Launch

5-Week Launch Option

A 24/7 tool for the homeowner who finds oil under the tank at 11pm.